Creating iOS apps begins with clarity: identifying the target users, the app's purpose, and the specific problem the initial release must address. A solid discovery phase clarifies the MVP, guides the selection of an appropriate architecture, and filters out features that seem impressive on paper but fail to enhance actual use.

After the base is established, attention moves to UI behavior, speed, and reliability across different iPhone models and iOS updates. Uniform navigation flows, thoughtful state handling, and well-thought-out integrations (payments, authentication, analytics, and backend APIs) simplify maintenance and future growth after deployment on the App Store.